Last Dec. 10, UOS was designated as a prize-winner for a section of the university involved in the “Han-kyung Advertising Grand Prize,” held by The Korea Economic Daily. UOS’s new slogan for freshmen entering in the year 2014 was the one that won the prize. UOS has been awarded this prize for three years in a row.
▲ UOS’s new slogan produced for freshmen entering in the year 2014
The represented copy was “Do not be easy on students, university.” It was created to reflect a problem of Korean education by explaining that “Entrance is tough, but graduation is not.” Kim Chung-young, the president of Planning Department at UOS, who designed the slogan said, “It has often been considered that university is a rite of passage with a lack of heart for learning. The slogan indicates the problems resulting from an excessive obsession with university. It humorously depicts the depleted status of universities by inserting a shabby bicycle.” The copy of “University-like, the University of Seoul” has also been maintained since last year to demonstrate the intrinsic posture of the university and the roles it has to perform.
UOS has been pondering the nature of the university to fulfill its obligations to students and give a proper publicly-funded education. The slogan tried to include this intention by pointing out the present situation as the main issue of the universities in Korea.