The UOS Times surveyed 42 students through personal interviews on November 22th. According to the survey, 60 percent of students first heard the UOS when they were high school students.
And only 7% found out from press advertisements and many of them learned about the UOS from acquaintances. Under other, there are also peculiar things that students mentioned; such as they came to know about the UOS when they came here to feed pigeons as a child.
Students who were interviewed felt keenly the necessity of public information. But, as you would know, the conditions are not bright now. So then, how do other universities promote themselves? Mass media broadcasting, newspaper advertising and Internet, bus and subway banners are typical methods of promotion. The UOS uses these things but it is still not enough.
According to the survey, only a small minority of students found out the UOS through the media. And promotion is the responsibility of the school authorities so it is hard for students to participate directly. So what can students do?
Last spring, some students formed a club to promote the university as volunteers.
At other universities, the activities of similar publicity clubs are more systematic than ours. For example, other university PR groups have published a public relations magazine and a guide for school tours, as well as organizing campus events like a Doumi contest, etc.
And the level of participation by students is also higher. They receive scholarships from their university and actively participate in the university’s public relations.