Photologue @theuostimes7
Recently, a promotion video of Seoul uploaded by the Korea Tourism Organization (KTO) has reached 20 million views. Originally, the video was intended only for foreigners, but it has become a bigger topic among Koreans. It was due to the band “Lee Nal-chi”.
Lee Nal-chi is the name of a master singer who was famous for his sounds and tightrope walking. The song in the video "A Tiger is Coming Down," is a Korean traditional music style song, which is very addictive. In addition, the rhythmical dance of the Ambiguous Dance Company made the video more unique. These sensuous features met the cultural needs of the younger generation.
The video also resolved complaints about promotional videos posted by state agencies. Many pointed out that the focus was on models, and the object that was originally supposed to be promoted could not see the light. However, the video is said to have well-served the original purpose of introducing Korean style.
Meanwhile, KTO is releasing “Feel the Rhythm of Korea” series. There are other attractive music by the band Lee Nal-chi and beautiful scenery of various tourist attractions.
