Recently, there is a girl group that leaped from a long time of obscurity to a popular girl group through a performance video in the army. The song is "Rollin" by “Brave Girls”. Considering that this song was released four years ago, it got attention after a long time. Like this, you can see the culture of 'climb the chart' in Korean music culture. The term 'climb the chart' means a culture in which songs that were not in the spotlight when they first released an album become hot through stage videos or YouTube comments. Before the song ‘Rollin’, ‘The top and bottom' of the Exid and ‘Gang’ of Rain are the representative songs of 'climb the chart'. The reason why this 'climb the chart' culture has become a trend is the participation of generation MZ. Generation MZ is creating a new trend by encountering and reprocessing old content that has become an issue due to the development of social media. It's no coincidence to be the icon of the ‘climb the chart’. The songs are good and addictive, or they have unique choreography and style. It is also important to take active and quick action by singers and agencies when they are in the spotlight. By re-exposing contents to various media such as entertainment, broadcasting, etc., they can maintain popularity. The culture of ‘climb the chart’ evokes people's nostalgia and can see the wit and ingenuity of Koreans.

https://www.instagram.com/p/COSsp6yjk7a/