Pepero Day, an increasingly popular South Korean observance, is celebrated annually on November 11. Considered the Korean version of Valentine’s Day, it is now recognized as a nationwide event that involves the exchange of Pepero snacks and a line of chocolate-dipped cookie sticks. Pepero offers diverse options for flavor adventures, including the original, almond, crunky, nude chocolate, and white cookie.

  However, this event has been criticized not only for being a business tool and marketing strategy for certain companies but also for promoting unhealthy and fattening foods. Critics argue that Pepero Day has become excessively commercialized, emphasizing materialism. To understand this broader perspective, The UOS Times conducted interviews with Korean and international students. Student A is an exchange student from France, and Student B is a Korean student.

Are you familiar with Pepero Day?

Student A: I have heard of Pepero Day in my home country (France), but I did not know it was such a big thing in Korea.

Do you plan to celebrate Pepero Day this year?

Student A: I think I will celebrate Pepero Day because it is part of the culture, and I believe it is actually a cute tradition to exchange chocolate with someone we like.

Student B: Yes, I am planning to celebrate Pepero Day this year. First, I genuinely enjoy Pepero, myself. Additionally, I look forward to exchanging Pepero with friends as a way to strengthen our bonds and create cherished memories.

What are your thoughts on the recent controversies surrounding Pepero Day?

Student A: I understand why there was controversy because it involves “not so healthy food.” However, I do not find this problematic because I think most of us are used to advertisements for fast food, so Pepero is no different from other food companies in my opinion.

Student B: I believe Pepero Day serves as a positive way for people to create memorable moments on special occasions. While there is some negative criticism that Pepero Day overshadows other observances like Farmer's Day, I believe it has led to a counteraction, giving rise to events like "Garaetteok* Day." From a corporate perspective, promoting products is a common practice, and transforming an existing small custom among consumers into a widely recognized tradition can be considered a successful marketing case. Therefore, I do not see it as a significant issue.

Despite occasional criticism and debate, Pepero Day remains an integral part of South Korean culture. It brings people together and fosters camaraderie. Whether seen as a marketing gimmick or a genuine display of affection, Pepero Day continues to be celebrated nationwide, adding a touch of delight to the lives of many.