Here comes a convenient life which can be managed with the aid of a TV remote control. Since digital broadcasting systems have been developed, interactive media has changed the way we live our lives. For example, we can check today’s weather and participate in a TV quiz program with a remote control.

TV audiences can choose to view whatever they like. Kim Moon-Young, a graduate of the Dept. of Chemical Engineering (76) in the University of Seoul (UOS), is a CEO of Alti-Electronics which is an independent subsidiary corporation of Alticast, a company producing parts for cellular phones.

He established a company named Alticast and devised the world’s first digital data broadcasting system. If you have a digital TV with this system built-in, you can check the profile of an athlete and the 2006 FIFA World Cup reports on the TV without commentary in real time. Since it was founded, the company has had investment from Samsung and succeeded in establishing contracts with various internal and external companies such as LG Electronics, Humax, DTVIA, HITop, and NOKIA.

He has three types of management principle: sustainable, creative, and social contributions to society. He tried to drive a higher value-added business and now he is planning to build a foundation to attract and retain more creative talent and to remain competitive.

There are few corporations which have been run for over 100 years in the world. With envy of the long-lasting companies, one of his objectives is to sustain his company for a century.

“I have a long-term aim and hope to achieve it with all employees. The ultimate purpose is that all of our members will be healthy, wealthy, happy, and having fun for 10 decades. We call this project ¡®Altigenome’,” said Mr. Kim. There is a wall-mounted tablet with a phrase ¡®Second to None 333’ in his office.

It means ¡®Do the work three times harder. If so, the company will grow three times more, and members of the company also will get paid three times more’. It has been twenty six years since he graduated from the UOS but even so he is concerned about the university and worked as a vice-president in the graduates’ association.

He donated 100 million won to the University for the School Development Fund. “Till now I haven’t served the university so I want to support my juniors continuously.”He desires the Univer-sity of Seoul to shape up and develop, to gain special qualities.

He wishes people all around the world know the UOS when they hear its name mentioned. He said to the students of the UOS, “When I was in the university, I didn’t study hard like a nerd.

I hope the university students experience various fields. With strong leadership, ability to improve the efficiency and competitive position of an organization, self-confidence, flexibility, and determination, there are no limits to what you can achieve.” Mr. Kim still makes an effort to scout for hidden talent and foster creative ability. We expect him to surprise the world with another success story.

For more information about Alticast or Alti-Electronics, visit www.alticast.com or www.alti-e.com.
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