Me too! What? - The UOS Times
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Me too! What?
Yim Kyoung-han  |  kyounghanee@hanmail.net
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[0호] 승인 2007.05.26  
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Look down a few moments, please. You can see three sentences there. Each of these sentences has hints to explain the same missing word. Try to guess the word with these hints. It is a key word in this article. The way which you can solve this question is like playing a game of 멣mu-gokae?

1. "If it is ( ), you would eat an ass." As an ass is not an edible meat, being fond of this make people distinguish good from bad.

2. The word is derived from "Gong" which means the vacancy and emptiness. Besides, the part of speech could not be used both as a noun and an adverb.

3. In one commercial..
One young man with tufty hair is meeting with his friends. He cries out to the other man who looks like his father, "Daddy, I like ( )." The father who has a comic look answers, "I like ( ), too." while rubbing his short hair. Then he produces a pure smile unlike his age.
It is "Gong-jja"!!

In the dictionary...
In the dictionary, "Gong-jja" is defined as taking goods and services free of charge. Briefly saying, it means not paying. Through some other points of view, let`s look deeper at "Gong-jja" At first, the viewpoint in old phrases tended to depict people who liked "Gong-jja" as satirical. In these expressions, we can see that "Gong-jja" men have been described as greedy or fanatical. In fact, the proverbs are more like giving a lesson to a man who does not pay for something rather than being negative about the "Gong-jja" itself. But on the other hand, many people who are advanced in years are skeptical about it. In the course of high economic growth, the working generation of the 70s~80s had had to sacrifice much while running factories, studying and farming. In that situation people could earn money as they worked.
Therefore the income from no working, like "Gong-jja" was naturally a subject of disbelief to them. How about these days? The commercials and events which are using the concept of it have increased rapidly and the actors who say "I like Gong-jja" have gained fame. It is the boom!

What is difference?
Above all, we can say it is different from former days to use "Gong-jja" for selling.
For example, in case of n016 PCS(personal communication service), only the people who have this PCS or membership card can take all-services free. That is, the advertisement says "Buy it in hurry! If you want to be served." This is the fact that we cannot understand well. How "Gong-jja" meaning of buying free is used for selling! But the department stores and the branch shops have applied this system from former days.

That is, the company would give bonuses and goods to the people who purchase goods beyond the presented-prices for normal customers. After that, the buyers can be managed as members so that businesses can gain more profits. However, it is still doubtful. How could this system have spreaded out and become so popular these days?

Shortly speaking..
The competition among rivalcompanies began a long time ago. In the case of Korea, which has a small market, the problem is more serious. Especially, these battles have intensified in consumer business because finding sure-clients is very important in that market. So profits have decreased considerably while consumer demand did not go up with the number of newly opened shops. Therefore, the loss are piling up more and more. As a result, companies have come up to establish the cooperate-mall with other types of companies. By joining a cooperate-mall, companies seek to improve their economic positions.

The Coex-mall of SK Telecom is well known as the model. On the other hand, companies are eager to enlarge their businesse by using discount tickets and membership-cards. Discount tickets are said to be the coupons generally. The field of business using coupons have been extended to various other shops. At the same time, the cooperate-mall has intended to change these cards into membership cards, and then the companies have made members get points in their mall.

When we buy something, we would do by comparing it with commodities of other shops. The standards of comparison are the price, quality and AS(after service) of the goods we need. Recently one more factor was plused! You must consider the interesting service you will receive after you buy something. In that services, the most outstanding thing is the very "Gong-jja" The next thing may be coupons and cards, because they help you to be frugal with your pocket money. It is better if a company is eager to develop the quality of service and diversify the kinds of business not limited to only eating, playing and buying. Above all, you should not be accepting these commercials that aim to selling unconditionally. You should do the choosing for a little of your pocket money.
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